From heritage to high-tech | how Italy and South Korea are rewriting the rules of Cultural Power
Exclusive interview with Minister Chae Hwi-young on how Italy’s cultural legacy and Korea’s innovation are reshaping global soft power beyond Milano-Cortina 2026. At a time marked by geopolitical fractures and technological competition, culture has re-emerged as a structural instrument of national power. No longer an ornament, no longer merely a promotional tool, but a strategic infrastructure capable of shaping alliances, influencing perceptions, and directing economic and tourism flows. Within this landscape, the axis between Italy and South Korea is steadily consolidating as one of the most compelling and forward-looking cultural dialogues between Europe and Asia. 🔗 Leggi su Panorama.it
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