Handbags and hashtags | Japan’s Takaichi rides youth-led craze into election

What’s perhaps even more surprising is the appeal of the staunchly conservative leader with voters under 30, estimated by one recent poll at over 90%. Her overall popularity stands at around 60%. Takanori Kobayashi, director at Hamano, the company that makes the $900 black leather bag that Takaichi regularly totes, says he has been stunned by the young people clamouring to buy the item on a nine-month backlog. “The bag is usually bought by people in their forties or fifties,” Kobayashi said at the company’s factory in Nagano, central Japan, where press clippings of the prime minister are pinned to a notice board. “But since it became well known, probably through social media, we have seen a lot of interest from customers in their twenties and thirties. 🔗 Leggi su Internazionale.it

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Handbags and hashtags: Japan's Takaichi rides youth-led craze into electionThe handbag she carries is sold out, her pink pen has gone viral and even her favourite snacks are in hot demand: Japan's 64-year-old leader Sanae Takaichi has sparked an unlikely youth-led craze that ... reuters.com

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