LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End'

LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End' (Di mercoledì 24 aprile 2024) (Adnkronos) - Empowering Women By Disrupting Sexist Narratives in the Indian Film Industry: LUX Launches 'The End' Campaign. SINGAPORE - Media OutReach Newswire - 24 April 2024 - VML Singapore and LUX, the global beauty brand under Unilever, has Partnered With MX Player, a leading OTT platform, to launch a fresh new Campaign that tackles a deeply ingrained issue in Indian cinema: the normalisation of sexism. The Campaign titled ‘The End', shines a light on how classic Indian films, while undeniably popular on streaming platforms, often portray Outdated narratives where men disregard a woman's clear refusal. This Innovative Campaign aims to spark conversation and inspire positive change ...Leggi tutta la notizia su liberoquotidiano