LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’

Fire chiefs talked about wanting to 'kill' and harm female colleagues in 'horrendous' WhatsApp messages - as independent probe is launched - Shropshire chief fire officer Simon Hardiman and his deputy Adam Matthews described women in the service as 'lazy' and 'useless' in WhatsApp exchanges sent over more than a year.dailymail.co.uk

LUX And MX Player Partner To Challenge Outdated sexist Scenes with An Innovative Campaign ‘The End’ - Empowering Women By Disrupting sexist Narratives in the Indian Film Industry: LUX Launches 'The End' Campaign.adnkronos

Lux creates 100 new female names to challenge casual sexism via VML Singapore campaign - To create the ‘In Her Name’ campaign, LUX has worked with linguistics professor and language expert Liu Yanchun on 100 new names that genuinely reflect what Chinese women should be called nowadays.campaignbriefasia